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Yusef Sirius El: Footwear Designer on Fila, Carnegie Mellon, NYC & 10 yr Stages

 “I’ve been an artist since I was 2”. Yusef Sirius El (Joe Davis) is a a man of many talents. Painter, musician but he is known for his success as a footwear designer. Name the brand..Adidas, Nike, ENYCE, he has designed for them. Millions have worn his designs. Our conversation covers his start and technical training at FILA where he was director of basketball & cross-training..then off to Avirex in 1997 where he built his “1st footwear line from scratch”. He took the business from $200,000 to $40million. Yusef shares his passion for working with small brands/companies, politics, shoe design, sneaker freaks, NYC Boroughs, moorish roots, love for painting, his label as well as his focus on being a strategic thinker by mapping his life out in 10 year stages. “A Mental Revolutionary ……on the path …puttin’ in work.” Yusef

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